Asia

What We Do

Korea: Jeju Fire Festival

The Jeju Fire Festival, held in South Korea, lights up the sky for three nights straight with its great flames and fireworks. The celebration originates from “bangae,” a cultural tradition in which the people burn the fields to fertilize the greens for the horses and cows to graze on. It is held between late winter and early spring, usually taking place during late March.

Japan: Sapporo Snow Festival

The Sapporo Snow Festival is a Japanese celebration of winter—and the snow that comes with it. Every year at the beginning of February, people gather together at three separate sites (the Odori Site, Susukino Site and Tsu Dome Site) to craft stunning, intricate snow sculptures that are sure to leave anyone who sets their upon them speechless. The festival began in 1950 and has since grown to a major celebration attracting about two million visitors from all around the world.

What We Do

China: Chinese New Year

The Chinese New Year, also known as the lunar new year or the Spring Festival, is the most important holiday celebrated in China—and some other Asian countries. It usually takes place in early February and lasts fifteen days.